We're confused by Sony's press release announcing its new J Series all-in-one PCs. It mentions that pricing starts around $900, but of the two models available for preorder, the most affordable comes in at $1,099.
That $1,549, 21.5-inch model will be tough for consumers to stomach with the 27-inch iMac available for $150 more, and 23-inch Windows all-in-ones available for less than $1,000. The lower-end model is more palatable. All-in-one base touch input isn't too exciting, and a new Apple Genius-style Media Gallery app will be redundant if you use iTunes, but a decent-looking, reasonably fast all-in-one with a Blu-ray drive and a 1080p screen could appeal to the dorm crowd.
Sony's announcement is one of the first for the back-to-school season, and the company has taken a fairly conservative approach. We'll be interested to see if other vendors take more risks when their new announcements hit over the next few weeks.
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