The logo shows a purple icon above an image of a map in which the layout of the roads reflects the shape of the number four.It is potentially embarrassing for Facebook because some blogs and websites have accused Places of being a rip off of existing location-based social networks such as Foursquare and Gowalla.
The new service allows its members to automatically share their location with each other.
People’s friends on the site can see if their friends are near them at any time, if they have chosen to ‘check-into’ their current location.
So far Places has only been launched in the US, with plans for a global roll-out “soon”, according to the Facebook blog post.
It is currently live on the Facebook iPhone app in the US and on an advanced version its mobile site.
It is not yet known when the tool, which allows users to check-in to restaurants, bars and shops, will launch in the UK.
Facebook has said previously that it had worked with the likes of Foursquare and Yelp to develop Places. But the nature of the collaboration is not clear.
Dennis Crowley, Foursquare’s co-founder, told The Telegraph last month that he wasn’t worried about the threat posed by Places.
He said: "Twitter already turned on its location capabilities – but regardless of others starting to play on location more, Foursquare remains unique as people are using it for different reasons.
"They are using it to play the game, discover offers, tell friends where they are and find new places.
"On Twitter, people are telling each other their thoughts, whereas on Foursquare we are building an incentive and reward program to encourage people to try new places.”
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