Australians are having a real love affair with smartphones, with IDC stats reporting over 1m sold per month last year.
With over 20 million people in Australia, that’s a new phone for half the population each year, all keen to upgrade to the latest and greatest smartphone experience, from a range of vendors.
In Q4 alone, IDC says that 4.25m smartphones shipped down under, with smartphones a stunning 62% of the mix. That compares with just 38% of handsets sold in Q4 2009 being smartphones.
Cheap Android handsets have also been part of the reason why smartphone sales have surged, what with capable Android handsets selling for less than AUD $300, and even Telstra introducing a $99 Android phone that won’t win any awards for anything except being super cheap.
Thus, predicts IDC, ye olde fashioned “feature phones” are slowly but surely on their way out, even as vendors slash prices to keep feature phone sales going to an ever smaller audience, clearer after the smarter features smartphones deliver, and not just regular the ol’ features of kinda-bland feature phones.
Although Nokia did well last in both phone categories, fall prices helped Nokia’s Symbian sales, while Microsoft’s Q4 sales of Windows Phone 7 devices equalled “all Windows Mobile devices shipped in the prior 12 months”, according to IDC’s Mark Novosel, its teclo market analyst.
Smartphone penetration should grow to more than 92% by 2015.
However over the “next few months”, IDC thinks Android will overtake Symbian to “become the number one smartphone OS in Australia” with a market share of around 40%.
Apple’s share will be close to 30%, with IDC predicting a 20% market share for Windows Phone 7 (or its successors) by… wait for it… 2015.
IDC also listed concerns that the natural disasters in Japan could see component and supply shortages that could actually push prices up in the not too distant future.
Hmm... if you want to save some smart money on a smartphone, now might well be the time to buy before prices potentially rise!
Source http://www.itwire.com/your-it-news/mobility/46062-thatll-be-the-phone-reg-1m-smartphones-per-month-sold-in-oz
With over 20 million people in Australia, that’s a new phone for half the population each year, all keen to upgrade to the latest and greatest smartphone experience, from a range of vendors.
In Q4 alone, IDC says that 4.25m smartphones shipped down under, with smartphones a stunning 62% of the mix. That compares with just 38% of handsets sold in Q4 2009 being smartphones.
Cheap Android handsets have also been part of the reason why smartphone sales have surged, what with capable Android handsets selling for less than AUD $300, and even Telstra introducing a $99 Android phone that won’t win any awards for anything except being super cheap.
Thus, predicts IDC, ye olde fashioned “feature phones” are slowly but surely on their way out, even as vendors slash prices to keep feature phone sales going to an ever smaller audience, clearer after the smarter features smartphones deliver, and not just regular the ol’ features of kinda-bland feature phones.
Although Nokia did well last in both phone categories, fall prices helped Nokia’s Symbian sales, while Microsoft’s Q4 sales of Windows Phone 7 devices equalled “all Windows Mobile devices shipped in the prior 12 months”, according to IDC’s Mark Novosel, its teclo market analyst.
Smartphone penetration should grow to more than 92% by 2015.
However over the “next few months”, IDC thinks Android will overtake Symbian to “become the number one smartphone OS in Australia” with a market share of around 40%.
Apple’s share will be close to 30%, with IDC predicting a 20% market share for Windows Phone 7 (or its successors) by… wait for it… 2015.
IDC also listed concerns that the natural disasters in Japan could see component and supply shortages that could actually push prices up in the not too distant future.
Hmm... if you want to save some smart money on a smartphone, now might well be the time to buy before prices potentially rise!
Source http://www.itwire.com/your-it-news/mobility/46062-thatll-be-the-phone-reg-1m-smartphones-per-month-sold-in-oz
April 6, 2011 at 6:31 AM
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